Conversion / ROI Tracking and Analysis Services.
So, you've got traffic to your site and your sales numbers are way up. You're finished, right? Wrong. Without tracking your internet marketing efforts, there's no way to improve and optimize your campaign settings for maximized performance. ROI Tracking and Analysis is an absolutely crucial part of everything we do, and we have the tools and expertise to provide accurate results for you. We "dig deep" into your website analytics all the way down to the keyword level. In other words, when a conversion occurs on your site we identify where the buyer came from, what information they entered, and other details.
Some paid inclusion and pay-per-click services such as Google Adwords and Yahoo Search Marketing (formerly Overture) include conversion tracking and analysis tools. While these tools may provide some basic information on your account's performance, more advanced tools are necessary to gain a true and accurate understanding of what's working well and what needs modification. Traffic is easy to measure, but isolating sales as a direct result from a pay-per-click engine or paid inclusion account is more difficult to pinpoint using just a web log.
Complete ROI tracking, analysis, and optimization services.
How does one know if the sale is a result from a free search engine referral or a pay-per-click? One method that we utilize depending upon site complexity is to capture the initial referral URL when a buyer first visits your site. We use custom tools to forward the referral URL with the conversion. Another common technique is to add a cookie and a session variable both to a visitors computer, based on both the keyword and the source. This allows you to analyze keyword(s) value as well as campaign value, key elements in calculating your ROI.
Speak with an internet marketing ROI expert today and allow us the opportuntity to develop a custom tracking and analytics strategy for you and your team. We'll put our real-world knowledge to work for you to ensure optimal internet marketing campaign performance.