File this one under “Why didn’t I think of that?”

Just finished up an article about a truly unique and innovative environmental conservation effort at Freecycle.org. The concept is actually an obvious one, yet somehow hasn’t been done before: 1) people who no longer want an item post a message on their local freecycle website 2) Anyone that wants the item responds 3) The owner of the item decides who gets it, and the new owner comes to collect it.
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Have you ever thought about the individual words used often in PPC ads and their impact on your conversions?

I recently performed a statistical analysis on several hundred Google AdWords ads while paying attention to individual words and their impact on clickthrough/conversion rates.
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It finally rained here in Phoenix yesterday after almost 150 days without rain. Once it started to come down, it didn’t let up until well after nightfall.

Since it was raining, I figured I’d stay in and work on something just for fun; a project that I would never normally work on because it doesn’t pay the bills. As I mentioned before in a previous post, I’m definitely not a programmer but I do enjoy figuring things out first-hand and on my own. To me programming is like solving a complex puzzle; even though I do get frustrated and lost frequently, I still enjoy it.
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I probably shouldn’t post here while pissed off, but I just received one of the lamest telemarketing calls ever.

The message on my voicemail starts as if the caller was cut off while mentioning the URL he was calling about (I run so many sites that I haven’t a clue which one he was looking at), and then gives me the following “bad news”:
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Is it proper English to use “an” in front of SEO? My English teachers would be upset that I don’t remember that one. It just doesn’t seem correct as “A SEO”.

Anyway, the following information is old but definitely applies to internet marketing and SEO. I remember reading this article while teaching myself better study habits back in ’99, and have kept the same bookmarks ever since (transferred from PC to PC over the years). I still refer back to it from time to time when I’m feeling uninspired. Read the eight strategies for cracking your true creativity below to find out if you’re tapping into your mind’s full potential.
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After reading my daily dose of the hype and head-dizzying buzzwords surrounding the Web 2.0 bubble, I occasionally search for parodies and other sites discussing the absurdity of some of it. In the off chance that others get a kick out of reading up on the latest misinterpreted terms as I do, I thought I’d put together a quick list here of what I’ve discovered in the past few months as a point of reference.
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What is Google AdWords Editor you ask? Developed mainly for large accounts with multiple campaigns and long keyword lists, the official description is:

“AdWords Editor is Google’s free, downloadable account management application for your computer. Now you can download your AdWords account to your computer, make your changes, then upload your revised campaigns.”
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It’s easy to disassociate business relationships from personal relationships, but actually the two are quite similar. The person that you are in business and while at work is normally the same person that you are outside of the office.
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