I’m far from the first to comment on Geico commercials, but a new batch of skits has definitely forced my hand into expressing how much I love these 15 second blurbs of sheer advertising genius:

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I know I’m being an idiot blogger here, but I wanted to quickly jot down some random thoughts about my last post before they exit my overly-crammed little brain. In a few days I will revisit, research, and cleanup so that it’s not the train wreck it is right now.

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Business.com has undoubtedly positioned itself among the best and most respected directories in existence today. It’s one of only a handful of “must submit to” directories for any small business owner, right up there with Yahoo (when appropriate) and DMOZ. With the exception of temporarily placing nofollow on some listings, they’ve done a great job and have had surprisingly good customer service in my experiences with them over the years. I always appreciate companies that regularly call or email their customers just to check in and see how things are going. It’s simply good customer service and can definitely lead to increased sales, but I won’t go off on a customer retention lecture (just yet).

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Here’s some advice that I now feel comfortable sharing, since links from .edu’s really aren’t as powerful as they once were now that their “weight” has become fairly common knowledge. Follow the steps below and essentially you’ll be killing two birds with one stone, if you’re:

1) looking for employees but don’t want to pay the high costs of recruiters, employment agencies, job sites, etc.
2) looking for .edu links but, again, don’t want to pay (man you’re cheap) and need to keep the links natural looking to remain under the radar

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